white coat rule

white coat rule
/waɪt 'kəυt ru:l/ noun
a rule for advertising on TV stating that doctors or actors in white coats cannot promote medical products

Marketing dictionary in english. 2015.

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Look at other dictionaries:

  • white coat rule — UK US noun [S] LAW, MARKETING ► in the US, a law that makes it illegal for doctors or actors dressed in white coats to look like doctors to advertise medical products on television …   Financial and business terms

  • white-coat — ˈwhite coat adjective white coat ban/​rule LAW MARKETING in the US, a law which makes it illegal to use a real doctor to help sell or advertise health products: • Even some drug company executives are nervous about lifting the white coat ban …   Financial and business terms

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